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Consumer panels.

Sudman, Seymour. ;Wansink, Brian.

Chicago : American Marketing Association c2002

Available at Central Connecticut State University  Stack Level 4  (HF5415.3 S8 2002 )()

  • Title:
    Consumer panels.
  • Author/Creator: Sudman, Seymour.
  • Wansink, Brian.
  • Publisher: Chicago : American Marketing Association
  • Creation Date: c2002
  • Edition: 2nd ed. / Seymour Sudman, Brian Wansink.
  • Language: English
  • Physical Description: xiii, 233 p. : ill. ; 23 cm.
  • Bibliography: Includes bibliographical references (p. 211-223) and index.
  • Subjects: Consumer panels
  • Notes: Includes bibliographical references (p. 211-223) and index.
  • OCLC Number: 47973435
  • Identifier: ISBN0877572976;LCCN2001053522