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Essentials of marketing research

Kumar, V., 1957- ;Aaker, David A.

New York : Wiley c2002

Available at Central Connecticut State University  Stack Level 4  (HF5415.2 K86 2002 )()

  • Title:
    Essentials of marketing research
  • Author/Creator: Kumar, V., 1957-
  • Aaker, David A.; Day, George S.
  • Publisher: New York : Wiley
  • Creation Date: c2002
  • Edition: 2nd ed.
  • Language: English
  • Physical Description: xix, 553 p. : ill. (some col.) ; 27 cm.
  • Bibliography: Includes bibliographical references and index.
  • Subjects: Marketing research
  • Notes: Includes bibliographical references and index.
  • OCLC Number: 47100757
  • Identifier: ISBN047141235X;ISBN9780471412359;ISBN0471223336;ISBN9780471223337;LCCN2001026850