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The emerging high-tech consumer a market profile and marketing strategy implications

Reddy, Allan C.

Westport, Conn. : Quorum Books 1997

Online access. The library also has physical copies.

  • Title:
    The emerging high-tech consumer a market profile and marketing strategy implications
  • Author: Reddy, Allan C.
  • Publisher: Westport, Conn. : Quorum Books
  • Creation Date: 1997
  • Language: English
  • Physical Description: 1 online resource (176 p.).
  • Bibliography: Includes bibliographical references (pages 145-152) and indexes.
    Includes bibliographical references (p. [145]-152) and indexes.
  • Subjects: Affluent consumers; High technology -- Marketing; Internet
  • Notes: Includes bibliographical references (pages 145-152) and indexes.
    Includes bibliographical references (p. [145]-152) and indexes.
  • Contents: High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy
    The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy
    The Telecommunications Act and the high-tech consumer / James A. Muncy
    The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman
    Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy
    Global consumers / Niren M. Vyas and Allan C. Reddy
    Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock
    Conclusion : marketing strategy implications / Allan C. Reddy
    Appendix A : researching industry information electronically / Ruth Pagell
    Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.
  • OCLC Number: 70743191
    51812988
    36023984
  • Identifier: ISBN1-280-91397-5;ISBN9786610913978;ISBN0-313-00819-1