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"Marketing goes viral"

Anonymous

Marketing Review St. Gallen, Jan 2009, Vol.26(1), p.58 [Peer Reviewed Journal]

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  • Title:
    "Marketing goes viral"
  • Author/Creator: Anonymous
  • Language: German
  • Subjects: Viral Marketing
  • Is Part Of: Marketing Review St. Gallen, Jan 2009, Vol.26(1), p.58
  • Description: Article History: Registration Date: 04/04/2009 Online Date: 08/04/2009 Article note: Prof. Dr. Marcus Schogel Direktor am Institut fur Marketing an der Universitat St. Gallen und Leiter des kompetenzzentrums fur Distribution und Kooperation
  • Identifier: ISSN: 18656544 ; DOI: 10.1007/s11621-009-0013-x