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Three fallacies of digital footprints

Lewis, Kevin

Big Data & Society, 25 November 2015, Vol.2(2) [Peer Reviewed Journal]

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  • Title:
    Three fallacies of digital footprints
  • Author/Creator: Lewis, Kevin
  • Language: English
  • Subjects: Digital Footprints ; Computational Social Science ; Social Networks ; Facebook ; Online Dating ; Computer Science
  • Is Part Of: Big Data & Society, 25 November 2015, Vol.2(2)
  • Description: “Digital footprints” is an attractive, useful, and increasingly popular metaphor for thinking about Big Data. In this essay, I elaborate on this metaphor to highlight three relatively basic fallacies in the way we tend to think about Big Data: first, that they contain information on complete populations, or “N = all”; second, that they contain recordings of naturalistic behavior; and third, that they can be understood devoid of context.
  • Identifier: E-ISSN: 2053-9517 ; DOI: 10.1177/2053951715602496