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Mass communication : living in a media world

Hanson, Ralph E.

Washington, D.C. : CQ Press c2008

Available at Central Connecticut State University  Stack Level 5  (P90 H314 2008 )()

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  • Title:
    Mass communication : living in a media world
  • Author/Creator: Hanson, Ralph E.
  • Publisher: Washington, D.C. : CQ Press
  • Creation Date: c2008
  • Edition: 2nd ed.
  • Language: English
  • Physical Description: xxxiii, 614 p. : ill. ; 26 cm.
  • Bibliography: Includes bibliographical references (p. 523-566) and index.
  • Subjects: Mass media
  • Notes: Includes bibliographical references (p. 523-566) and index.
  • Contents: PART I. INTRODUCTION TO THE MEDIA. Living in a media world
    The media business: consolidation, globalization, and the long tail
    Mass communication effects: how society and media interact. PART II. PRINT MEDIA. Books: the birth of the mass media
    Magazines: the power of words and images
    Newspapers: reflection of a democratic society. PART III. ELECTRONIC MEDIA. Sound: music and talk across media
    Movies: mass producing entertainment
    Television: broadcast and beyond
    The internet: mass communication gets personal. PART IV. SUPPORT AND CONTROL OF THE MEDIA. Advertising: selling a message
    Public relations: manufacturing the news
    Media law: free speech and fairness
    Media ethics: truthfulness, fairness, and standards of decency
    Global media: communication around the world.
  • OCLC Number: 141854835
  • Identifier: ISBN9780872894846;ISBN0872894843;LCCN2007023889