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Market research and analysis

Lehmann, Donald R.

Homewood, IL. : Irwin 1989

Available at Central Connecticut State University  Stack Level 4  (HF5415.2 L388 1989 )()

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  • Title:
    Market research and analysis
  • Author/Creator: Lehmann, Donald R.
  • Publisher: Homewood, IL. : Irwin
  • Creation Date: 1989
  • Edition: 3rd ed.
  • Language: English
  • Physical Description: xvi, 879 p. : ill. ; 24 cm.
  • Bibliography: Includes bibliographies and index.
  • Subjects: Marketing research; Marketing research -- Problems, exercises, etc
  • Notes: Includes bibliographies and index.
  • OCLC Number: 18019596
  • Identifier: ISBN0256070385;LCCN88015734