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Fundamentals of advertising research

Fletcher, Alan D. ;Bowers, Tab.

Belmont, Calif. : Wadsworth Pub. Co. c1988

Available at Central Connecticut State University  Stack Level 4  (HF5814 F57 1988 )()

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  • Title:
    Fundamentals of advertising research
  • Author/Creator: Fletcher, Alan D.
  • Bowers, Tab.
  • Publisher: Belmont, Calif. : Wadsworth Pub. Co.
  • Creation Date: c1988
  • Edition: 3rd ed.
  • Language: English
  • Physical Description: xiii, 322 p. : ill. ; 25 cm.
  • Bibliography: Includes bibliographies and index.
  • Subjects: Advertising -- Research
  • Notes: Includes bibliographies and index.
  • OCLC Number: 16523829
  • Identifier: ISBN0534084540;LCCN87023106