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Marketing research

Aaker, David A. ;Day, George S.

New York : Wiley c1990

Available at Central Connecticut State University  Stack Level 4  (HF5415.2 A14 1990 )()

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  • Title:
    Marketing research
  • Author/Creator: Aaker, David A.
  • Day, George S.
  • Publisher: New York : Wiley
  • Creation Date: c1990
  • Edition: 4th ed.
  • Language: English
  • Physical Description: xiv, 739, [29] p. : ill. ; 25 cm.
  • Bibliography: Includes bibliographical references.
  • Subjects: Marketing research
  • Notes: Includes bibliographical references.
  • Identifier: ISBN0471613517;LCCN89037850