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Consumer research : postcards from the edge

Brown, Stephen, 1955-

London ; New York : Routledge 1997

Available at Central Connecticut State University  Stack Level 4  (HF5415.32 C659 1997 )()

  • Title:
    Consumer research : postcards from the edge
  • Author: Brown, Stephen, 1955-; Turley, Darach.
  • Publisher: London ; New York : Routledge
  • Creation Date: 1997
  • Language: English
  • Physical Description: xvii, 406 p. : ill. ; 25 cm.
  • Bibliography: Includes bibliographical references and indexes.
  • Subjects: Consumers -- Research
  • Notes: Includes bibliographical references and indexes.
  • Contents: Travelling in trope : postcards from the edge of consumer research / Stephen Brown and Darach Turley
    Been there, done that, bought the souvenirs : of journeys and boundary crossing / Russell W. Belk
    Walking on the edge : a stereographic photo essay on the verge of consumer research / Morris B. Holbrook
    Shoppers on the verge of a nervous breakdown : chronicle, composition and confabulation in consumer research / Stephen Brown and Rhona Reid
    Exploring the différance : a postmodern approach to paradigmatic pluralism in consumer research / Craig J. Thompson, Eric J. Arnould and Barbara B. Stern
    Post-structuralism and the dialectics of advertising : discourse, ideology, resistance / Richard Elliott and Mark Ritson
    Beyond the semiotic strait-jacket : everyday experiences of advertising involvement / Stephanie O'Donohoe and Caroline Tynan
    Semiotics in marketing and consumer research : balderdash, verity, pleas / David Glen Mick
    Consumer rules / Gordon R. Foxall
    Cyberspace as the next marketing frontier(?) : questions and issues / Alladi Venkatesh, Laurie Meamber and A. Fuat Firat
    Breaking out of the box : is lifestyle a construct or a construction? / Michael R. Solomon and Basil G. Englis
    A postcard from the very edge : mortality and marketing / Darach Turley.
  • OCLC Number: 36806918
  • Identifier: ISBN041515684X;ISBN0415173175;LCCN97018705