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Marketing research : an aid to decision making

Shao, Alan T.

Cincinnati, OH : South-Western College c1999

Available at Central Connecticut State University  Stack Level 4  (HF5415.2 S469 1999 )()

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  • Title:
    Marketing research : an aid to decision making
  • Author/Creator: Shao, Alan T.
  • Publisher: Cincinnati, OH : South-Western College
  • Creation Date: c1999
  • Language: English
  • Physical Description: xx, 597 p. : ill. ; 28 cm.
  • Bibliography: Includes bibliographical references and indexes.
  • Subjects: Marketing research
  • Notes: Includes bibliographical references and indexes.
  • OCLC Number: 39116687
  • Identifier: ISBN0538881925;LCCN98023818