skip to main content
Resource type Show Results with: Show Results with: Index

Marketing research that pays off : case histories of marketing research leading to success in the marketplace

Percy, Larry.

Binghamton, N.Y. : Haworth Press c1997

Available at Central Connecticut State University  Stack Level 4  (HF5415.2 M3584 1997 )()

  • Title:
    Marketing research that pays off : case histories of marketing research leading to success in the marketplace
  • Author: Percy, Larry.
  • Publisher: Binghamton, N.Y. : Haworth Press
  • Creation Date: c1997
  • Language: English
  • Physical Description: xv, 270 p. : ill. ; 23 cm.
  • Bibliography: Includes bibliographical references and index.
  • Subjects: Marketing research -- Case studies
  • Notes: Includes bibliographical references and index.
  • OCLC Number: 34906154
  • Identifier: ISBN1560249498;ISBN0789001977;LCCN96025516