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Using market knowledge

Deshpande, Rohit.

Thousand Oaks, Calif. : Sage Publications c2001

Available at Central Connecticut State University  Stack Level 4  (HF5415.2 U85 2001 )()

  • Title:
    Using market knowledge
  • Author: Deshpande, Rohit.
  • Publisher: Thousand Oaks, Calif. : Sage Publications
  • Creation Date: c2001
  • Language: English
  • Physical Description: vii, 391 p. : ill. ; 24 cm.
  • Bibliography: Includes bibliographical references and index.
  • Subjects: Marketing research; Marketing -- Management
  • Notes: Includes bibliographical references and index.
  • Contents: From market research use to market knowledge management / Rohit Deshpandé
    Learning about markets / George S. Day
    The use of market research : an exploratory study of manager and researcher perspectives / Gerald Zaltman and Rohit Deshpandé
    The use of developmental and evaluative market research / Gerald Zaltman
    Marketing and the changing information environment : implications for strategy, structure, and the marketing mix / Rashi Glazer
    Implementing the marketing concept through a program of customer visits / Edward F. McQuarrie and Shelby H. McIntyre
    Product managers' use of scanner data : a story of organizational learning / David K. Goldstein
    Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, and Gerald Zaltman
    USER : a scale to measure use of market research / Anil Menon and James B. Wilcox
    Market intelligence dissemination across functional boundaries / Elliot Maltz and Ajay K. Kohli
    Commercial adoption of advances in the analysis of scanner data / Randolph E. Bucklin and Sunil Gupta
    From decision support to decision automation : a 2020 vision / Randolph E. Bucklin, Donald R. Lehmann, and John D.C. Little.
  • OCLC Number: 43977761
  • Identifier: ISBN0761921974;ISBN0761921982;LCCN00009186