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Small-Sized Suppliers Entering Large Markets: An Ethical Initiative of the Caras do Brasil Program

Cecilia C De Arruda, Maria ; Granado, Luiza

Journal of Business Ethics, Feb 2013, Vol.112(4), pp.685-696 [Peer Reviewed Journal]

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  • Title:
    Small-Sized Suppliers Entering Large Markets: An Ethical Initiative of the Caras do Brasil Program
  • Author/Creator: Cecilia C De Arruda, Maria ; Granado, Luiza
  • Language: English
  • Subjects: Brazil ; Studies ; Business Ethics ; Social Responsibility ; Retail Stores ; Suppliers ; Experimental/Theoretical ; Social Responsibility ; Retailing Industry ; Latin America ; Cia Brasileira de Distribuicao Grupo Pao de Acucar
  • Is Part Of: Journal of Business Ethics, Feb 2013, Vol.112(4), pp.685-696
  • Description: Issue Title: Special issue on The 17th Annual International Vincentian Business Ethics Conference (2010) The Pão de Açúcar Group was a pioneer in food retailing in Brazil and is now one of the largest Brazilian retailers. Working in a pulverized market characterized by small players, the Group produces US$ 20.4 billion in gross sales. It has become the largest employer in the country with 140,000 of employees working in over 1,800 stores, in 18 of the 25 states in Brazil, and covering a sales area of over 2,800,000 m^sup 2^ (Grupo Pão de Açúcar, GPA Consolidado. Resultados 3T12. São Paulo, Brazil, p. 2. November, 1, 2012 ). The objective of this article is to analyze a business inclusion strategy of the Pão de Açúcar Group. The Caras do Brasil Program (Faces of Brazil) was created in 2002, by the Group directors as an effective initiative, aiming to develop a new sales channel for sustainably handling products. The Program opens opportunities for small suppliers, not only in the Pão de...
  • Identifier: ISSN: 01674544 ; E-ISSN: 15730697 ; DOI: 10.1007/s10551-013-1627-0