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Marketing the retro revolution

Brown, Stephen, 1955 March 23-

London : SAGE c2001

Online access

  • Title:
    Marketing the retro revolution
  • Author/Creator: Brown, Stephen, 1955 March 23-
  • Publisher: London : SAGE
  • Creation Date: c2001
  • Language: English
  • Physical Description: 1 online resource (273 p.).
  • Bibliography: Includes bibliographical references and index.
    Includes bibliographical references ([p. 221]-258) and index.
  • Subjects: Marketing; Selling
  • Description: This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage.
  • Notes: Includes bibliographical references and index.
    Includes bibliographical references ([p. 221]-258) and index.
  • Contents: Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION - LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE `CON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was
    PART III FIXING THE MIX8 Replacing Marketing: Reading Retroscapes; 9 Rebranding Marketing: Yes, We Have No Bananaburgers; 10 Revolting Marketing: Gross is Good!; CONCLUSION - TRAPPING THE SUBSTANCE; 11 Rejuvenating Marketing: The Big Tease; Rewriting Marketing: Pedagogic Appendix; Reciting Marketing: Notes and References; Index
    Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION
    LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE C̀ON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was
  • Target Audience: Audience: Specialized.
  • OCLC Number: 476142655
    291217637
  • Identifier: ISBN0-7619-6850-4;ISBN1-4462-3230-1;ISBN1-281-25102-X;ISBN9786611251024;ISBN1-84787-623-4