skip to main content
Resource type Show Results with: Show Results with: Index

Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour

Floh, Arne ; Koller, Monika ; Zauner, Alexander

Journal of Marketing Management, 01 April 2013, Vol.29(5-6), pp.646-670 [Peer Reviewed Journal]

Full text available online

View all versions
Citations Cited by