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Does a Consumer's Religion Really Matter in the Buyer—Seller Dyad? An Empirical Study Examining the Relationship Between Consumer Religious Commitment, Christian Conservatism and the Ethical Judgment of a Seller's Controversial Business Decision

Swimberghe, Krist R. ; Sharma, Dheeraj ; Flurry, Laura Willis

Journal of Business Ethics, 1 September 2011, Vol.102(4), pp.581-598 [Peer Reviewed Journal]

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