skip to main content
Resource type Show Results with: Show Results with: Index

Persuasibility and the self – Investigating heterogeneity among consumers

Koller, Monika ; Floh, Arne ; Zauner, Alexander ; Rusch, Thomas

Australasian marketing journal, 2013-05, Vol.21 (2), p.94-104 [Peer Reviewed Journal]

St. Lucia: Elsevier Ltd

Full text available online

Citations Cited by

Sign in to Post Your Review

Sign in to Add New Tags