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Consumer persuasion: Indirect change and implicit balance

Horcajo, Javier ; Briñol, Pablo ; Petty, Richard E. ;Nevid, Jeffrey S.

Psychology and Marketing, October 2010, Vol.27(10), pp.938-963 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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Consumer persuasion: Indirect change and implicit balance

Horcajo, Javier ; Briñol, Pablo ; Petty, Richard

Psychology & Marketing, Oct 2010, Vol.27(10), p.938 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

Full text available online

2 Results  for Central Connecticut State University

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