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2 Results  for Central Connecticut State University

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The potential implications of web‐based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

Madhavaram, Sreedhar ; Appan, Radha

Psychology and Marketing, February 2010, Vol.27(2), pp.186-202 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

Madhavaram, Sreedhar ; Appan, Radha

Psychology & Marketing, Feb 2010, p.186 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

Full text available online

2 Results  for Central Connecticut State University

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