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2 Results  for Central Connecticut State University

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The differential roles of brand credibility and brand prestige in consumer brand choice

Baek, Tae Hyun ; Kim, Jooyoung ; Yu, Jay Hyunjae

Psychology and Marketing, July 2010, Vol.27(7), pp.662-678 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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The differential roles of brand credibility and brand prestige in consumer brand choice

Baek, Tae ; Kim, Jooyoung ; Yu, Jay

Psychology & Marketing, Jul 2010, Vol.27(7), p.662 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

Full text available online

2 Results  for Central Connecticut State University

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