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The Role of Anticipated Emotions in Purchase Intentions

Bagozzi, Richard ; Belanche, Daniel ; Casaló, Luis ; Flavián, Carlos

Psychology & Marketing, Aug 2016, Vol.33(8), p.629 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

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The Role of Anticipated Emotions in Purchase Intentions

Bagozzi, Richard P. ; Belanche, Daniel ; Casaló, Luis V. ; Flavián, Carlos

Psychology & Marketing, August 2016, Vol.33(8), pp.629-645 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

Full text available online

2 Results  for Central Connecticut State University

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