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Value‐based segmentation of luxury consumption behavior

Wiedmann, Klaus‐Peter ; Hennigs, Nadine ; Siebels, Astrid ;Ko, Eunju

Psychology and Marketing, July 2009, Vol.26(7), pp.625-651 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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Value-based segmentation of luxury consumption behavior

Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Siebels, Astrid

Psychology & Marketing, Jul 2009, Vol.26(7), p.625 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

Full text available online

2 Results  for Central Connecticut State University

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