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Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link

Floh, Arne ; Zauner, Alexander ; Koller, Monika ; Rusch, Thomas

Journal of Business Research, May 2014, Vol.67(5), pp.974-982 [Peer Reviewed Journal]

ScienceDirect Journals (Elsevier)

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1 Results  for Central Connecticut State University

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