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2 Results  for Central Connecticut State University

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Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect

Yoon, Sukki ; Vargas, Patrick T.

Psychology & Marketing, December 2010, Vol.27(12), pp.1075-1100 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect

Yoon, Sukki ; Vargas, Patrick

Psychology & Marketing, Dec 2010, Vol.27(12), p.1075 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

Full text available online

2 Results  for Central Connecticut State University

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