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Exploring the role of memory for self‐selected ad experiences: Are some advertising media better liked than others?

Shavitt, Sharon ; Vargas, Patrick ; Lowrey, Pamela

Psychology and Marketing, December 2004, Vol.21(12), pp.1011-1032 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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1 Results  for Central Connecticut State University

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