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3 Results  for Central Connecticut State University

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Brand confusion: Empirical study of a legal concept

Kapferer, Jean-Noel

Psychology & Marketing, Sep 1995, p.551 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

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Brand Confusion: Empirical Study of a Legal Concept

Jean-Noel Kapferer

Psychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

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Brand confusion: Empirical study of a legal concept

Kapferer, Jean‐Noël

Psychology and Marketing, September 1995, Vol.12(6), pp.551-568 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

Full text available online

3 Results  for Central Connecticut State University

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