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Material Type: Article
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Brand confusion: Empirical study of a legal conceptKapferer, Jean-NoelPsychology & Marketing, Sep 1995, p.551 [Peer Reviewed Journal]
© ProQuest LLC All rights reserved
Full text available online |
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Material Type: Article
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Brand Confusion: Empirical Study of a Legal ConceptJean-Noel KapfererPsychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]
© ProQuest LLC All rights reserved
Full text available online |
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Material Type: Article
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Brand confusion: Empirical study of a legal conceptKapferer, Jean‐NoëlPsychology and Marketing, September 1995, Vol.12(6), pp.551-568 [Peer Reviewed Journal]John Wiley & Sons, Inc.Full text available online |