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2 Results  for Central Connecticut State University

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Rewards that undermine customer loyalty? A motivational approach to loyalty programs

Kim, Kyongseok ; Ahn, Sun Joo (Grace)

Psychology & Marketing, Sep 2017, Vol.34(9), pp.842-852 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

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Rewards that undermine customer loyalty? A motivational approach to loyalty programs

Kim, Kyongseok ; Ahn, Sun Joo (Grace)

Psychology & Marketing, September 2017, Vol.34(9), pp.842-852 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

Full text available online

2 Results  for Central Connecticut State University

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