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2 Results  for Central Connecticut State University

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Discursive psychology: An alternative conceptual foundation to means-end chain theory

Bagozzi, Richard ; Dabholkar, Pratibha

Psychology & Marketing, Jul 2000, Vol.17(7), p.535 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

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Discursive psychology: An alternative conceptual foundation to means–end chain theory

Bagozzi, Richard P. ; Dabholkar, Pratibha A.

Psychology and Marketing, July 2000, Vol.17(7), pp.535-586 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

Full text available online

2 Results  for Central Connecticut State University

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