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2 Results  for Central Connecticut State University

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Ambush marketing: Is confusion to blame for the flickering of the flame?

Shani, David ; Sandler, Dennis

Psychology & Marketing, Jul 1998, Vol.15(4), pp.367-383 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

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Ambush marketing: Is confusion to blame for the flickering of the flame?

Shani, David ; Sandler, Dennis M.

Psychology and Marketing, July 1998, Vol.15(4), pp.367-383 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

Full text available online

2 Results  for Central Connecticut State University

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