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2 Results  for Central Connecticut State University

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The influence of gender on mood effects in advertising

Martin, Brett A. S.

Psychology and Marketing, March 2003, Vol.20(3), pp.249-273 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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Article
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The influence of gender on mood effects in advertising

Martin, Brett

Psychology & Marketing, Mar 2003, pp.249-273 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

Full text available online

2 Results  for Central Connecticut State University

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