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Metaphor's validity in marketing research

Capelli, Sonia ; Jolibert, Alain

Psychology and Marketing, December 2009, Vol.26(12), pp.1079-1090 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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Metaphor's validity in marketing research

Capelli, Sonia ; Jolibert, Alain

Psychology & Marketing, Dec 2009, p.1079 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

Full text available online

2 Results  for Central Connecticut State University

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