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Quantitative insights from online qualitative data: An example from the health care sector

Pitt, Christine ; Mulvey, Michael ; Kietzmann, Jan

Psychology & Marketing, Dec 2018, Vol.35(12), pp.1010-1017 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

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Article
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Quantitative insights from online qualitative data: An example from the health care sector

Pitt, Christine ; Mulvey, Michael ; Kietzmann, Jan

Psychology & Marketing, December 2018, Vol.35(12), pp.1010-1017 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

Full text available online

2 Results  for Central Connecticut State University

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