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2 Results  for Central Connecticut State University

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Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons

Merchant, Altaf ; Latour, Kathryn A ; Ford, John B ; Latour, Michael S

Psychology & Marketing, Jan 2018, Vol.35(1), pp.64-78 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

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Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons

Merchant, Altaf ; Latour, Kathryn A. ; Ford, John B. ; Latour, Michael S.

Psychology & Marketing, January 2018, Vol.35(1), pp.64-78 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

Full text available online

2 Results  for Central Connecticut State University

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