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2 Results  for Central Connecticut State University

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Unique like everybody else? The dual role of consumers' need for uniqueness

Ruvio, Ayalla

Psychology and Marketing, May 2008, Vol.25(5), pp.444-464 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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Unique like everybody else? The dual role of consumers' need for uniqueness

Ruvio, Ayalla

Psychology & Marketing, May 2008, Vol.25(5), p.444 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

Full text available online

2 Results  for Central Connecticut State University

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