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2 Results  for Central Connecticut State University

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Personality traits and fear response to print advertisements: Theory and an empirical study

Mowen, John C. ; Harris, Eric G. ; Bone, Sterling A. ;Rossiter, John R. ; Jones, Sandra

Psychology and Marketing, November 2004, Vol.21(11), pp.927-943 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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Article
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Personality traits and fear response to print advertisements: Theory and an empirical study

Mowen, John ; Harris, Eric ; Bone, Sterling

Psychology & Marketing, Nov 2004, Vol.21(11), pp.927-943 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

Full text available online

2 Results  for Central Connecticut State University

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