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2 Results  for Central Connecticut State University

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Identifying Feelings Elicited by Advertising

Aaker, David ; Stayman, Douglas ; Vezina, Richard

Psychology & Marketing (1986-1998), Spring 1988, Vol.5(1), p.1 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

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Identifying feelings elicited by advertising

Aaker, David A. ; Stayman, Douglas M. ; Vezina, Richard

Psychology and Marketing, March 1988, Vol.5(1), pp.1-16 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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2 Results  for Central Connecticut State University

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