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2 Results  for Central Connecticut State University

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Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products

Atakan, Sukriye ; Bagozzi, Richard ; Yoon, Carolyn

Psychology & Marketing, Jun 2014, Vol.31(6), p.451 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

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Make it Your Own: How Process Valence and Self‐Construal Affect Evaluation of Self‐Made Products

Atakan, Sukriye Sinem ; Bagozzi, Richard P. ; Yoon, Carolyn

Psychology & Marketing, June 2014, Vol.31(6), pp.451-468 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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2 Results  for Central Connecticut State University

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