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3 Results  for Central Connecticut State University

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Consumer–Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands

Kessous, Aurélie ; Roux, Elyette ; Chandon, Jean-Louis

Psychology and Marketing, February 2015, Vol.32(2), pp.187-202 [Peer Reviewed Journal]

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Consumer-Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands

Kessous, Aurélie ; Roux, Elyette ; Chandon, Jean-Louis

Psychology & Marketing, Feb 2015, Vol.32(2), p.187 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

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Consumer–Brand Relationships: A Contrast of Nostalgic and Non‐Nostalgic Brands

Kessous, Aurélie ; Roux, Elyette ; Chandon, Jean‐Louis

Psychology & Marketing, February 2015, Vol.32(2), pp.187-202 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

Full text available online

3 Results  for Central Connecticut State University

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