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2 Results  for Central Connecticut State University

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Building consumer–brand relationship: A cross‐cultural experiential view

Chang, Pao‐Long ; Chieng, Ming‐Hua

Psychology and Marketing, November 2006, Vol.23(11), pp.927-959 [Peer Reviewed Journal]

John Wiley & Sons, Inc.

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Building consumer-brand relationship: A cross-cultural experiential view

Pao-Long, Chang

Psychology & Marketing, Nov 2006, Vol.23(11), p.927 [Peer Reviewed Journal]

© ProQuest LLC All rights reserved

Full text available online

2 Results  for Central Connecticut State University

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