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61
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Discounting in International Markets and the Face Value Effect: A Double- Edged Sword?

Lowe, Ben ; Barnes, Bradley ; Rugimbana, Robert

Psychology & Marketing, Mar 2012, Vol.29(3), p.144 [Peer Reviewed Journal]

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62
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It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

Choi, Sejung ; Rifon, Nora

Psychology & Marketing, Sep 2012, Vol.29(9), p.639 [Peer Reviewed Journal]

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63
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The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation

Nguyen, Helena ; Groth, Markus ; Walsh, Gianfranco ; Hennig-Thurau, Thorsten

Psychology & Marketing, Nov 2014, Vol.31(12), p.1096 [Peer Reviewed Journal]

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64
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands

Huber, Frank ; Eisele, Anita ; Meyer, Frederik

Psychology & Marketing, Jan 2018, Vol.35(1), pp.47-63 [Peer Reviewed Journal]

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65
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Health Communities as Permissible Space: Supporting Negotiation to Balance Asymmetries

Keeling, Debbie ; Laing, Angus ; Newholm, Terry

Psychology & Marketing, Mar 2015, Vol.32(3), p.303 [Peer Reviewed Journal]

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66
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The relevance of irrelevance in brand communication

Albrecht, Carmen-Maria ; Neumann, Marcus ; Haber, Tobias ; Bauer, Hans

Psychology & Marketing, Jan 2011, Vol.28(1), p.1 [Peer Reviewed Journal]

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67
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Navigating Residue Sensitivity in the Used Goods Marketplace

Kapitan, Sommer ; Bhargave, Rajesh

Psychology & Marketing, Apr 2013, Vol.30(4), p.305 [Peer Reviewed Journal]

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68
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The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality

Muylle, Steve ; Standaert, Willem

Psychology & Marketing, Apr 2016, Vol.33(4), p.283 [Peer Reviewed Journal]

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69
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Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships

Whelan, Jodie ; Johnson, Allison ; Marshall, Tara ; Thomson, Matthew

Psychology & Marketing, Jun 2016, Vol.33(6), p.465 [Peer Reviewed Journal]

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70
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Investigating Customer Resistance to Change in Transaction Relationship with an Internet Vendor

Kim, Hee-Woong ; Gupta, Sumeet

Psychology & Marketing, Apr 2012, Vol.29(4), p.257 [Peer Reviewed Journal]

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71
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Article
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The Role of Imagination and Brand Personification in Brand Relationships

Huang, Hazel ; Mitchell, Vincent-Wayne

Psychology & Marketing, Jan 2014, Vol.31(1), p.38 [Peer Reviewed Journal]

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72
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Music-Evoked Images: Music that Inspires Them and Their Influences on Brand and Message Recall in the Short and the Longer Term

Fraser, Cynthia

Psychology & Marketing, Oct 2014, Vol.31(10), p.813 [Peer Reviewed Journal]

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73
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To Be or Not to Be in Thrall to the March of Smart Products

Schweitzer, Fiona ; Den Hende, Ellis A

Psychology & Marketing, Oct 2016, Vol.33(10), pp.830-842 [Peer Reviewed Journal]

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74
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Dialectical mind can be sweet toward crisis-associated products/brands

Shi, Bing ; Wang, Haizhong ; Liu, Wumei

Psychology & Marketing, Jan 2018, Vol.35(1), pp.20-35 [Peer Reviewed Journal]

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75
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Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information

Gruber, Verena ; Schlegelmilch, Bodo ; Houston, Michael

Psychology & Marketing, Jun 2014, Vol.31(6), p.440 [Peer Reviewed Journal]

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76
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The Role of Anticipated Emotions in Purchase Intentions

Bagozzi, Richard ; Belanche, Daniel ; Casaló, Luis ; Flavián, Carlos

Psychology & Marketing, Aug 2016, Vol.33(8), p.629 [Peer Reviewed Journal]

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77
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What is the Value of Luxury? A Cross-Cultural Consumer Perspective

Hennigs, Nadine ; Wiedmann, Klaus-Peter ; Klarmann, Christiane ; Strehlau, Suzane ; Godey, Bruno ; Pederzoli, Daniele ; Neulinger, Agnes ; Dave, Kartik ; Aiello, Gaetano ; Donvito, Raffaele ; Taro, Koyama ; Táborecká-Petrovicová, Janka ; Santos, Carmen ; Jung, Jaehee ; Oh, Hyunjoo

Psychology & Marketing, Dec 2012, Vol.29(12), p.1018 [Peer Reviewed Journal]

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78
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Integrating emotions in the analysis of retail price images

Zielke, Stephan

Psychology & Marketing, Apr 2011, Vol.28(4), p.330 [Peer Reviewed Journal]

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79
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Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures

Miceli, Gaetano "Nino" ; Scopelliti, Irene ; Raimondo, Maria ; Donato, Carmela

Psychology & Marketing, Oct 2014, Vol.31(10), p.886 [Peer Reviewed Journal]

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80
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Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging

Hubert, Marco ; Hubert, Mirja ; Florack, Arnd ; Linzmajer, Marc ; Kenning, Peter

Psychology & Marketing, Oct 2013, Vol.30(10), p.861 [Peer Reviewed Journal]

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Results 61 - 80 of 279  for Central Connecticut State University

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