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Results 81 - 100 of 426  for Central Connecticut State University

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81
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Article
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The Effect of Brand Gender on Brand Equity

Lieven, Theo ; Grohmann, Bianca ; Herrmann, Andreas ; Landwehr, Jan ; van Tilburg, Miriam

Psychology & Marketing, May 2014, Vol.31(5), p.371 [Peer Reviewed Journal]

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82
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Article
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The Role of Imagination and Brand Personification in Brand Relationships

Huang, Hazel ; Mitchell, Vincent-Wayne

Psychology & Marketing, Jan 2014, Vol.31(1), p.38 [Peer Reviewed Journal]

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83
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Article
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A Name You Can Trust? Personification Effects Are Influenced by Beliefs About Company Values

Eskine, Kendall ; Locander, William

Psychology & Marketing, Jan 2014, Vol.31(1), p.48 [Peer Reviewed Journal]

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84
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Article
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Interdisciplinarity at the journal and specialty level: The changing knowledge bases of the journal cognitive science

Leydesdorff, Loet ; Goldstone, Robert

Journal of the Association for Information Science and Technology, Jan 2014, Vol.65(1), p.164 [Peer Reviewed Journal]

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85
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Article
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My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing

Romani, Simona ; Grappi, Silvia ; Bagozzi, Richard

Psychology & Marketing, Dec 2013, Vol.30(12), p.1029 [Peer Reviewed Journal]

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86
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Article
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In Search of Negativity Bias: An Empirical Study a Perceived Helpfulness of Online Reviews

Wu, Philip

Psychology & Marketing, Nov 2013, Vol.30(11), p.971 [Peer Reviewed Journal]

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87
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Article
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Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging

Hubert, Marco ; Hubert, Mirja ; Florack, Arnd ; Linzmajer, Marc ; Kenning, Peter

Psychology & Marketing, Oct 2013, Vol.30(10), p.861 [Peer Reviewed Journal]

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88
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Article
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A Qualitative Study of Consumer-Generated Videos about Daily Deal Web sites

Boon, Edward

Psychology & Marketing, Oct 2013, Vol.30(10), p.843 [Peer Reviewed Journal]

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89
Material Type:
Review
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Chart Victories Abound For Avicii

Murray, Gordon

Billboard, Sep 7, 2013, Vol.125(34), p.81

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90
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Article
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The Beliefs Which Influence Young Males to Speed and Strategies to Slow Them Down: Informing the Content of Antispeeding Messages

Lewis, Ioni ; Watson, Barry ; White, Katherine ; Elliott, Barry

Psychology & Marketing, Sep 2013, Vol.30(9), p.826 [Peer Reviewed Journal]

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91
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Article
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Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention

Yoon, Sukki

Psychology & Marketing, Jul 2013, Vol.30(7), p.555 [Peer Reviewed Journal]

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92
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Article
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The Role of Baseline Physical Similarity to Humans in Consumer Responses to Anthropomorphic Animal Images

Connell, Paul

Psychology & Marketing, Jun 2013, Vol.30(6), p.461 [Peer Reviewed Journal]

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93
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Article
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Task-Relationship-Self: A Framework for Understanding Service Encounter Behaviors

Bradley, Graham ; Sparks, Beverley ; Zapf, Dieter ; Mccoll-Kennedy, Janet ; Jimmieson, Nerina

Psychology & Marketing, Jun 2013, Vol.30(6), p.512 [Peer Reviewed Journal]

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94
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Article
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Navigating Residue Sensitivity in the Used Goods Marketplace

Kapitan, Sommer ; Bhargave, Rajesh

Psychology & Marketing, Apr 2013, Vol.30(4), p.305 [Peer Reviewed Journal]

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95
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Article
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Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals

Wang, Qing ; Shukla, Paurav

Psychology & Marketing, Apr 2013, Vol.30(4), p.295 [Peer Reviewed Journal]

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96
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Article
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Priming a Cross-Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition

Smarandescu, Laura ; Rose, Randy ; Wedell, Douglas

Psychology & Marketing, Feb 2013, Vol.30(2), p.133 [Peer Reviewed Journal]

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97
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Article
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Cognitive, Emotional, and Sociocultural Processes in Consumption

Xie, Chunyan ; Bagozzi, Richard ; Østli, Jens

Psychology & Marketing, Jan 2013, Vol.30(1), p.12 [Peer Reviewed Journal]

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98
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Article
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Stereotype Processing's Effect on the Impact of the Myth/Fact Message Format and the Role of Personal Relevance

Yeh, Marie ; Jewell, Robert ; Hu, Michael

Psychology & Marketing, Jan 2013, Vol.30(1), p.36 [Peer Reviewed Journal]

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99
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Article
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Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

Akdeniz, Billur ; Calantone, Roger ; Voorhees, Clay

Psychology & Marketing, Jan 2013, Vol.30(1), p.76 [Peer Reviewed Journal]

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100
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What is the Value of Luxury? A Cross-Cultural Consumer Perspective

Hennigs, Nadine ; Wiedmann, Klaus-Peter ; Klarmann, Christiane ; Strehlau, Suzane ; Godey, Bruno ; Pederzoli, Daniele ; Neulinger, Agnes ; Dave, Kartik ; Aiello, Gaetano ; Donvito, Raffaele ; Taro, Koyama ; Táborecká-Petrovicová, Janka ; Santos, Carmen ; Jung, Jaehee ; Oh, Hyunjoo

Psychology & Marketing, Dec 2012, Vol.29(12), p.1018 [Peer Reviewed Journal]

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Results 81 - 100 of 426  for Central Connecticut State University

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