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2 Results  for Central Connecticut State University

Refined by: subject: Psychology remove Journal Title: Psychology and Marketing remove subject: Public Relations remove Creation Date: Before 2001 remove top level: Peer-reviewed Journals remove
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Ambush Marketing: Is Confusion To Blame for the Flickering of the Flame?

Shani, David ; Sandler, Dennis

Psychology & Marketing (1986-1998), Jul 1998, Vol.15(4), p.367 [Peer Reviewed Journal]

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The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development

Hennig-Thurau, Thorsten ; Klee, Alexander

Psychology & Marketing, Dec 1997, Vol.14(8), pp.737-764 [Peer Reviewed Journal]

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2 Results  for Central Connecticut State University

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by this author/creator:

  1. Sandler, Dennis M
  2. Shani, David
  3. Hennig-Thurau, T
  4. Klee, A
  5. Hennig‐Thurau, Thorsten

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