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2 Results  for Central Connecticut State University

Refined by: subject: Psychology remove collection: HAL (CCSd) remove Creation Date: Before 2002 remove
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Further evidence on the Consumer Involvement Profile: Five antecedents of involvement

Kapferer, Jean-Noel ; Laurent, Gilles

Psychology & Marketing, Jul/Aug 1993, p.347 [Peer Reviewed Journal]

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Brand Confusion: Empirical Study of a Legal Concept

Jean-Noel Kapferer

Psychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

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2 Results  for Central Connecticut State University

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