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Results 1 - 20 of 68  for Central Connecticut State University

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Refined by: subject: Psychology remove Journal Title: Psychology & Marketing remove Creation Date: 2001 To 2006 remove top level: Peer-reviewed Journals remove
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1
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Building consumer–brand relationship: A cross‐cultural experiential view

Chang, Pao‐Long ; Chieng, Ming‐Hua

Psychology and Marketing, November 2006, Vol.23(11), pp.927-959 [Peer Reviewed Journal]

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2
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An examination of communication behaviors as mediators in individual‐level interorganizational exchanges

Kasouf, Chickery J. ; Celuch, Kevin G. ; Bantham, John H.

Psychology & Marketing, January 2006, Vol.23(1), pp.35-56 [Peer Reviewed Journal]

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3
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Marketplace and personal space: Investigating the differential effects of attachment style across relationship contexts

Thomson, Matthew ; Johnson, Allison R.

Psychology and Marketing, August 2006, Vol.23(8), pp.711-726 [Peer Reviewed Journal]

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An examination of perceived behavioral control: Internal and external influences on intention

Kidwell, Blair ; Jewell, Robert D.

Psychology and Marketing, July 2003, Vol.20(7), pp.625-642 [Peer Reviewed Journal]

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The influence of gender on mood effects in advertising

Martin, Brett A. S.

Psychology and Marketing, March 2003, Vol.20(3), pp.249-273 [Peer Reviewed Journal]

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6
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Uncovering the cognitive duality of bilinguals through word association

Luna, David ; Peracchio, Laura A. ;Lawson, Robert

Psychology and Marketing, June 2002, Vol.19(6), pp.457-475 [Peer Reviewed Journal]

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7
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Children's relationships with brands: “True love” or “one‐night” stand?

Ji, Mindy F.

Psychology and Marketing, April 2002, Vol.19(4), pp.369-387 [Peer Reviewed Journal]

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8
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How advertising claims affect brand preferences and category–brand associations: The role of regulatory fit

Florack, Arnd ; Scarabis, Martin

Psychology and Marketing, September 2006, Vol.23(9), pp.741-755 [Peer Reviewed Journal]

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9
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Overcoming the illusion of will and self‐fabrication: Going beyond naïve subjective personal introspection to an unconscious/conscious theory of behavior explanation

Woodside, Arch G.

Psychology and Marketing, March 2006, Vol.23(3), pp.257-272 [Peer Reviewed Journal]

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10
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Transforming sales organizations through appreciative inquiry

Skinner, Steven J. ; Kelley, Scott W.

Psychology and Marketing, February 2006, Vol.23(2), pp.77-93 [Peer Reviewed Journal]

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11
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Investigating initial trust toward e‐tailers from the elaboration likelihood model perspective

Yang, Shu‐Chen ; Hung, Wan‐Chiao ; Sung, Kai ; Farn, Cheng‐Kiang ;Huang, Ming‐Hui

Psychology and Marketing, May 2006, Vol.23(5), pp.429-445 [Peer Reviewed Journal]

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12
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A rose by any other name …: Color‐naming influences on decision making

Skorinko, Jeanine L. ; Kemmer, Suzanne ; Hebl, Michelle R. ; Lane, David M.

Psychology and Marketing, December 2006, Vol.23(12), pp.975-993 [Peer Reviewed Journal]

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13
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Gender differences in decision satisfaction within established dyads: Effects of competitive and cooperative behaviors

Fisher, Robert J. ; Grégoire, Yany

Psychology and Marketing, April 2006, Vol.23(4), pp.313-333 [Peer Reviewed Journal]

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14
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Herding in online product choice

Huang, Jen‐Hung ; Chen, Yi‐Fen ;Huang, Ming‐Hui

Psychology and Marketing, May 2006, Vol.23(5), pp.413-428 [Peer Reviewed Journal]

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Optimal timing to invest in e‐commerce

Chang, Jow‐Ran ; Hung, Mao‐Wei

Psychology and Marketing, April 2006, Vol.23(4), pp.335-348 [Peer Reviewed Journal]

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16
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Implicit consumer preferences and their influence on product choice

Friese, Malte ; Wänke, Michaela ; Plessner, Henning

Psychology and Marketing, September 2006, Vol.23(9), pp.727-740 [Peer Reviewed Journal]

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17
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When service fails: The role of the salesperson and the customer

Chang, Chia‐Chi

Psychology and Marketing, March 2006, Vol.23(3), pp.203-224 [Peer Reviewed Journal]

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18
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The moderating effect of on‐line experience on the antecedents and consequences of on‐line satisfaction

Rodgers, Waymond ; Negash, Solomon ; Suk, Kwanho

Psychology and Marketing, April 2005, Vol.22(4), pp.313-331 [Peer Reviewed Journal]

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19
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Exploring the connection between frustration and consumer choice behavior in a dynamic decision environment

Strebel, Judi ; O' Donnell, Kathleen ; Myers, John G.

Psychology and Marketing, December 2004, Vol.21(12), pp.1059-1076 [Peer Reviewed Journal]

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20
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Flow experiences and image making: An online chat‐room ethnography

Shoham, Aviv

Psychology and Marketing, October 2004, Vol.21(10), pp.855-882 [Peer Reviewed Journal]

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  1. Woodside, Arch G
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  5. Florack, Arnd

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