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2 Results  for Central Connecticut State University

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Exploring the connection between frustration and consumer choice behavior in a dynamic decision environment

Strebel, Judi ; O' Donnell, Kathleen ; Myers, John G.

Psychology and Marketing, December 2004, Vol.21(12), pp.1059-1076 [Peer Reviewed Journal]

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Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures

Desai, Kalpesh Kaushik ; Basuroy, Suman

Psychology and Marketing, March 2005, Vol.22(3), pp.203-223 [Peer Reviewed Journal]

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2 Results  for Central Connecticut State University

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