2 Results for Central Connecticut State University
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Further evidence on the Consumer Involvement Profile: Five antecedents of involvementKapferer, Jean-Noel ; Laurent, GillesPsychology & Marketing, Jul/Aug 1993, p.347 [Peer Reviewed Journal]Full text available online |
| 2 |
Material Type: Article
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Brand Confusion: Empirical Study of a Legal ConceptJean-Noel KapfererPsychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]Full text available online |
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- Jean-Noel Kapferer (1)
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- Laurent, Gilles (1)
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