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2 Results  for Central Connecticut State University

Refined by: subject: Psychology remove Journal Title: Psychology & Marketing remove Author/Creator: Kapferer, Jean-Noël remove top level: Peer-reviewed Journals remove
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Brand Confusion: Empirical Study of a Legal Concept

Jean-Noel Kapferer

Psychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

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Further Evidence on the Consumer Involvement Profile: Five Antecedents of Involvement

Laurent, Gilles

Psychology & Marketing (1986-1998), Jul/Aug 1993, Vol.10(4), p.347 [Peer Reviewed Journal]

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2 Results  for Central Connecticut State University

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