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5 Results  for Central Connecticut State University

Refined by: subject: Psychology remove Journal Title: Psychology & Marketing remove Author/Creator: Lowe, Ben remove top level: Peer-reviewed Journals remove
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Pricing strategy and the formation and evolution of reference price perceptions in new product categories

Lowe, Ben ; Alpert, Frank

Psychology and Marketing, September 2010, Vol.27(9), pp.846-873 [Peer Reviewed Journal]

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Change Their Choice! Changing Behavior Using the CAN Approach and Activism Research

Wansink, Brian

Psychology & Marketing, May 2015, Vol.32(5), p.486 [Peer Reviewed Journal]

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Discounting in International Markets and the Face Value Effect: A Double- Edged Sword?

Lowe, Ben ; Barnes, Bradley ; Rugimbana, Robert

Psychology & Marketing, Mar 2012, Vol.29(3), p.144 [Peer Reviewed Journal]

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The Impact of Negative Publicity on Celebrity Ad Endorsements

Thwaites, Des ; Lowe, Ben ; Monkhouse, Lien ; Barnes, Bradley

Psychology & Marketing, Sep 2012, Vol.29(9), p.663 [Peer Reviewed Journal]

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So Close Yet So Far Away: The Moderating Effect of Regulatory Focus Orientation on Health Behavioral Intentions

Bui, My ; Krishen, Anjala

Psychology & Marketing, May 2015, Vol.32(5), p.522 [Peer Reviewed Journal]

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5 Results  for Central Connecticut State University

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by this author/creator:

  1. Lowe, Ben
  2. Lowe, B
  3. Barnes, B.R.
  4. Barnes, Br
  5. Souza-Monteiro, Diogo M.

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