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2 Results  for Central Connecticut State University

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Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link

Floh, Arne ; Zauner, Alexander ; Koller, Monika ; Rusch, Thomas

Journal of Business Research, May 2014, Vol.67(5), pp.974-982 [Peer Reviewed Journal]

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Persuasibility and the self – Investigating heterogeneity among consumers

Koller, Monika ; Floh, Arne ; Zauner, Alexander ; Rusch, Thomas

Australasian Marketing Journal (AMJ), May 2013, Vol.21(2), pp.94-104 [Peer Reviewed Journal]

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2 Results  for Central Connecticut State University

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by this author/creator:

  1. Floh, A
  2. Rusch, T
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  4. Zauner, Alexander
  5. Koller, Monika

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